27 Jan,2021
Flexible packaging

Source: www.quora.com

Across all industries, from electronics, toys to consumer goods and so on, flexible packaging has been one of the key features in the supply of products. Flexible packaging does not require many materials and is less costly in production. It is made from a mix of quality film and plastics.

It offers easy solutions and is very dynamic in use. Common examples of this type of packaging include tubes, shrink films, pouches, and bags. In this blog post, we will discuss what flexible packaging is, what are the different types of flexible packaging, the materials used for flexible packaging, and the importance of flexible packaging.

Table of Contents

What Is Flexible Packaging?

The Flexible Packaging association refers to flexible packaging as “any form of packaging which can be easily transformed into different shapes to be used in various ways”.  Flexible packaging is used in both food and non-food industries to package perishable and non-perishable products. 

soft pouch

What Is The Difference Between Rigid And Flexible Packaging?

There are different types of packaging, subdivided into two categories: rigid and flexible.  Each packaging type is suitable for different product packaging. It is left for you to decide which is best for your product packaging.

engine oil spout pouch

Flexible packaging

Flexible packaging includes various sealable materials under heat like laminated tube containers, ziplock standing pouches, and others. This form of packaging is versatile in form, you can customize it easily. While this packaging option costs less, flexible packages can not withstand compression.

Rigid packaging

Rigid packaging is more uncompromising in form. Some examples of rigid packaging include tin containers, plastic boxes, board boxes, and glassware packaging. This type of packaging is more suited to fragile products than flexible packaging, however, it is heavier and costs more.

technology packaging

Key Differences Between Flexible and Rigid Packaging

Although these two forms of packaging have various uses and can sometimes have similar applications in the packaging industry they are different in shape, form, durability, and specifications. The following table can help you understand this better;


Flexible packaging

Rigid packaging


– Aluminium foil

– Plastic

– Shapeable foam

– Paper

– Glass

– Paper (Board, Carton)

– Metal

– Plastic


Often lightweight due to materials

The materials make it heavier


– Very easy to transport

– Does not occupy space

– Bulkier

– Occupy space when transporting


– Less effort in customization


– Difficult to customize



– Prone to deformation and perforation

– Less prone to deformation and long-lasting.


Easier to print

Needs extra print layers

Impact on the environment

Easier to recycle 

May be harder to recycle

Different Types of Flexible Packaging

Flexible packaging comes in different sizes, forms, shapes, and materials. They are either produced in a definite form that allows you to fill it and seal on your own or in an indefinite form which often comes in a roll, left for packers to form into their shape and design. The materials used for flexible packaging are light and versatile to create unlimited shapes and forms from them. The types of flexible packaging styles you can customize include the following;

Why Should You Use Flexible Packaging?

There are several reasons why you should choose flexible packaging. Let’s look at some of these reasons together:

What Industries Benefit From Flexible Packaging?

Flexible packaging can be used to pack many different kinds of products. Following are some of the main industries that benefit from flexible packaging solutions.

Food and Beverage Industry

This industry benefits the most from using flexible packaging. You can see frozen and fresh food, condiments, sauces, herbs and spices, and more packaged in flexible pouches

Pizza pack

Source: Facebook

Game packaging

Source: Pinterest

Gaming and PC Equipment

Gaming equipment like mouse, pads, and other accessories come in flexible packaging like bags in a box.

Utensils and Gardening Tools

Handheld gardening tools often come in flexible packaging to prevent them from rust or harm during handling and transportation.

Gardening tools packaging

Source: Pinterest

Apparel packaging

Source: Pinterest

Fashion and Clothing Accessories

Luxury fashion items like caps, clothes, shoes, jewelry are displayed and sold in flexible packaging.

Beauty Products

Beauty products and cosmetics look more attractive in flexible packaging and it also prevents them from contamination.

Beauty products packaging

Source: Pinterest

Medicine packaging

Source: Amazon


Medicines are packaged in sachets, pouches, and other types of flexible packaging.

Agriculture and Chemical Products

Agricultural products and chemicals are preserved and sold in flexible packaging.

Source: Pinterest

Household Cleaning Products Packaging

Source: Pinterest

Household Cleaning

House cleaning products like bleach, soap, detergent, and so on are distributed in flexible packaging.


We use flexible packaging almost everywhere and in our daily lives. They make packing easier and attractive. They are eco-friendly, safe, simple to shape, and innovative. Learn more about flexible packaging and the best packaging options for more business by visiting our website.


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